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Marketing Leadership
B2B marketing director, or fractional CMO, to drive marketing.
CEOs know that marketing is the most direct path to growth and a key ingredient to increase the value of the company. So, many companies hire a marketing leader to make things happen without a full understanding of everything involved. For a lot less money, you can contract a marketing consultant, also known as a B2B marketing director or fractional CMO, who knows where to focus to get the job done efficiently.
A fractional CMO is a marketing leader who oversee in-house marketing personnel and/or teams of outsourced contractors to implement strategic marketing plans. They work on a part-time basis and can help create long-term growth and in-house marketing programs over time. This allows companies to ‘rent’ as needed and determine if the timing is right for an investment in a full-time role. While it may sound unconventional, outsourcing is an option that offers the business and functional expertise at a time and budget that suits you, so you can reach your marketing objectives faster.
Whether you’re a marketing startup or a legacy marketing function, B2B Marketing Strategies has the expertise to bring you to the next step in the marketing journey.
- Assess goals and work with leadership.
- Generate ideas and build develop objectives.
- Build a plan and budget to include branding, digital marketing, sales enablement, marketing technology, marketing communications, graphic design, etc.
- Build internal or external team(s).
- Implement marketing tactics.
- Measure and assess results.