Challenge — Katavolt Media is B2B media agency that translates messaging and competitive research into valuable content that resonates with enterprise technology SaaS client sales teams and their customers. Decision makers consume a wide variety of content before choosing vendors and solutions. The content is used for demand generation, lead generation, sales enablement, and account-based marketing. Katavolt was seeking to boost their B2B content writers with professionals with a knack for taking technical information and create compelling content, targeted to the buyer, audience, and purpose.
Approach — Conduct research to understand client solutions and needs and create compelling value props and messaging and all the assets that flow from the core messaging.
Results — Joint brand message source documents for technology partnerships and off-site content such as email campaigns, program guides, email nurture campaigns, landing pages, guidebooks, event promotions, presentations, webinars, and sales playbooks.
Content writer at work on her laptop with a cup of coffee.
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