Our History

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Realizing that there is a need for outsourced expertise in business to business marketing strategy and execution to help companies reach their growth goals, B2B Marketing Strategies, LLC (Long Island, NY) was formed in 2011 by Lauri Christiansen, MBA, PMP.  

Lauri is a B2B Marketing Leader with 20+ years of experience in developing and executing marketing and sales strategies for small and mid-sized organizations, as well as large public companies. Her areas of expertise include traditional and digital marketing, demand generation, lead generation, on and off-site content development, brand reputation management, marketing automation, branding, sales enablement, and project management. Lauri is adept at building a marketing organization from the ground up and developing functional marketing teams that execute market penetration and growth strategies through digital and direct means. Her strong project management skills, combined with the speedy and effective execution, drive results that translate to top line sales. 

Lauri earned an M.B.A. in Marketing from the Zarb School of Business, Hofstra University, and a B.S. in Marketing & English from the Smeal School of Business, Penn State University. She has a Certificate in Digital Marketing from the Digital Marketing Institute and is a certified Project Management Professional (PMP). She has served on the Board of Directors of the Penn State Alumni Association, Long Island Chapter (PSULIC), The Project Management Institute of Long Island (PMILIC), the Get A Voice™ Project, and the Security Hardware Distributor’s Association (SHDA).  She is passionate about a variety of causes and volunteers her time within the Kings Park community.

For more information on Lauri’s background, click here to visit her LinkedIn page.